It’s a place to use your wacky ideas, feeling every idea of yours is innovative. Believe me it’s Freedom for Wisdom!!!
Overall we've really enjoyed iPhone Application development so far. After working on web apps for so long it's nice to have a different set of pain points. Memory management in Objective-C isn't nearly as terrifying as I thought it would be but it is very frustrating to see the non-descriptive EXEC BAD ACCESS. We have always make a ton of mistakes when trying out new things. Luckily, we are good at debugging!